SEO Services for Lead Generation
At Catalyst Digital, we specialise in optimising websites to attract quality leads. Our lead generation-focused SEO services increase visibility among potential customers actively seeking your products or services.
Partnered with the best
Trusted by service providers across New Zealand
Whether you’re a B2B company, professional service, or local business, our SEO specialists design tailored strategies to enhance your online visibility and generate qualified leads. Let us manage your lead generation SEO while you focus on converting prospects into clients.
Our Lead Generation
SEO Services
From targeted keyword research to a lead-focused content strategy, our SEO specialists ensure your business attracts high-quality prospects. We address both on-page SEO and conversion optimisation to help you engage and convert leads effectively.
Targeted Keyword Research
Identifying and targeting high-intent keywords is essential for generating quality leads.
Our team conducts in-depth research to find keywords that resonate with potential clients actively searching for your services, maximising your visibility and lead potential.
Lead-focused Content Strategy
Our local content strategies help you connect with your community through area-specific pages, local news coverage, and community-focused blog posts.
We create content that resonates with local customers and improves your visibility for neighborhood-specific searches.
On-page SEO Optimisation
On-page elements are critical for attracting and converting leads.
We enhance title tags, meta descriptions, and headers to improve search visibility and draw the attention of potential clients searching for your services.
Technical SEO for Lead Conversion
A smooth user experience is key to capturing leads.
We optimise your site’s technical structure, including page speed, mobile responsiveness, and site architecture, to ensure visitors have a seamless experience that encourages engagement.
Why Choose Catalyst Digital for Lead Generation SEO?
At Catalyst Digital, we understand the nuances of SEO specifically for lead generation. Our expertise in targeted keyword research, content strategy, and conversion optimisation ensures your business attracts high-quality leads and stands out in search results.
Lead Generation Expertise
Our team has a deep understanding of lead-focused SEO strategies and ranking factors.
We create tailored approaches that enhance your visibility among potential clients, driving high-quality traffic that’s primed for conversion.
Custom Lead Generation Strategies
We design strategies tailored to your industry, competition, and business goals.
Whether you aim to generate inquiries, form submissions, or consultation bookings, our approach aligns with your objectives to maximise lead quality and volume.
Transparent Reporting and Insights
We offer comprehensive reporting on key lead generation metrics, including traffic growth, conversion rates, and lead quality.
Our insights give you a clear picture of how your SEO efforts are driving valuable leads to your business.
Clear roadmap, clear deliverables
From national to global market leader in high-end tutoring services
78% increase in E-commerce revenue for kiwi skincare retailer Lissom
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A story of a high quality product and making a smaller marketing budget work hard
Helping spread the word for a beautiful family run vineyard in North Canterbury, NZ
SEO recovery and growth for London-based interior design agency Formroom
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A robust digital growth strategy for a kick ass brand
Recovering and taking Organic Google rankings to the next level
Boosting e-commerce performance for a beloved product in the health community
Customer testimonials
We get a kick out of getting to know our partners and helping them reach their growth goals.
Ellen Pryor
Director, Bespoke Beverages
Neil Ridley
Co-Founder, Think Tutors
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Tim Dalgliesh
Director, FTPANZ
Brent Rice
Director, Safe Work NZ Ltd
Michelle Anson
Director, Lissom
Brent Rice
Director, Safe Work NZ Ltd
FAQs and Expert Tips for
Local SEO
SEO for lead generation focuses on attracting visitors likely to become leads by targeting high-intent keywords and optimising content to encourage contact, form submissions, or inquiries. This approach builds a steady pipeline of potential clients or customers.
Lead generation SEO prioritises keywords and content that drive actions—such as booking consultations or requesting information—rather than simply attracting traffic. It’s tailored to maximise conversions, not just visibility.
High-intent keywords like “get a quote for [service]” or “best [service] provider near me” work well, as they attract users ready to take action. Long-tail keywords can also target users with specific needs, capturing their interest at the decision-making stage.
Yes, SEO is highly effective for B2B. By targeting industry-specific keywords and creating content that addresses common challenges or solutions, SEO can drive qualified leads directly from search engines.
Results vary depending on competition and current site performance, but generally, you can expect to see quick wins in 4-8 weeks, with measurable increases in leads within 3 to 6 months with a focused SEO strategy.
Local SEO helps capture leads from nearby users, making it ideal for businesses with a physical location or service area. Optimising for local keywords and creating a Google Business Profile improves visibility to potential local clients.
Landing pages tailored to specific services or keywords create a more relevant experience for users. This relevance boosts engagement and makes it easier for visitors to take the next step toward becoming a lead.
Success is measured through KPIs like conversion rate, lead quality, and cost per lead. Tracking tools and analytics allow you to assess which keywords and content drive the highest quality leads.
Use keywords that indicate readiness to engage, such as “get a free estimate on [service]” or “schedule a consultation for [service],” to drive visitors directly to lead capture forms.
Create location-specific pages targeting regional keywords (e.g., “financial advisor in [city]”) to attract local leads. Add client testimonials or reviews from local customers to enhance trust and relevance.
Create content that answers specific pain points (e.g., “how to improve [issue] in [industry]”), positioning your service as the solution. This type of content appeals to users actively seeking help, making them more likely to become leads.
Include CTAs throughout content that invite users to take the next step, such as “Get a custom quote today” or “Speak with an expert about [service].” Position these CTAs strategically to guide readers to lead forms.
Use micro-conversions (like signing up for a newsletter or downloading a free guide) as a first step for users not ready to commit. This keeps them engaged and allows for lead nurturing over time.
Apply structured data like Local Business and Service schemas to improve how your services appear in search results. Enhanced listings increase click-through rates and attract more qualified traffic.
Build SEO-optimised landing pages tailored to specific services or ad campaigns. Aligning these pages with ad copy and keywords helps increase conversion rates by delivering a consistent, relevant experience.
Position lead forms strategically above the fold, with minimal fields to reduce friction. Forms on high-traffic pages, such as “Contact Us” or “Get a Quote,” should be quick to fill and easy to find.
Feature client testimonials and case studies that showcase results to build credibility with potential leads. Testimonials on service and landing pages give users confidence in taking the next step with your business.
Ready to grow
with Catalyst digital?
Our pragmatic and results-focused approach will accelerate your business growth.
Get in touch with us today for a free strategy session.