A story of a high quality product and making a smaller marketing budget work hard

Overview

2025 update: After Matcha Matcha rebrand and increased investment in digital marketing they have continued to see growth with a record-breaking Q4 in 2024.

Company: Matcha Matcha

Industry: Health & Wellness / eCommerce

Market: NZ

Summary: Matcha Matcha is New Zealand's first matcha company. They provide the highest quality, organic, Japanese matcha to wholesale and retail customers throughout New Zealand.

The challenge

Matcha Matcha was well-positioned in the industry with a high-quality product. However, as the popularity of matcha grew, new competitors started to pop-up, leading to increased competition. The lead to a plateau in eCommerce sales growth.

Our solution

We worked closely with the Matcha Matcha team to understand their business and customers. With this research, we developed a digital marketing strategy combining a mix of Google Ads and Meta Ads to help Matcha Matcha gain more visibility within the expanding market. We set up analytics to accurately monitor campaign performance and implemented a series of campaign tests to find the highest return on investment areas. Once we discovered profitable and scalable campaigns, we met with the team and started increasing the budget in places where the return on ad spend was favourable.

Results

In 2024, Matcha Matcha has achieved some phenomenal results and continues to go from strength to strength. They have grown e-commerce sales by 80% year on year and maintain an average return on ad spend of 993%.