E-commerce SEO Services
At Catalyst Digital, we specialise in helping online retailers increase their organic visibility and sales through expert e-commerce SEO. Our technical expertise and proven strategies ensure your products appear prominently in search results, driving qualified traffic to your online store.
Partnered with the best
Trusted by leading online retailers across New Zealand
Whether you're running a small boutique shop or a large online marketplace, our SEO specialists create customised strategies to improve your organic visibility and drive more sales. Let us handle your e-commerce SEO while you focus on growing your business.
Our E-commerce SEO Services
From technical optimisation to product page enhancement, our e-commerce SEO specialists ensure your online store ranks well for profitable keywords. We focus on both site-wide improvements and product-specific optimisation to help you attract more qualified shoppers.
Technical E-commerce SEO
We optimise your e-commerce platform's technical foundation, ensuring excellent crawlability and indexation.
From site architecture to page speed optimisation, we implement best practices that help search engines effectively crawl and index your product pages.
Product Page Optimisation
Our product page optimisation ensures each item in your catalogue has the best chance of ranking.
We implement schema markup, optimise product descriptions, and enhance image SEO to improve visibility in both regular and shopping search results.
Category Page Optimisation
We develop and optimise category pages that rank well and convert better.
From enhanced navigation structures to optimised content strategies, we ensure your category pages work hard to attract and convert shoppers.
E-commerce Content Strategy
Our content strategies help build your store's authority while targeting valuable commercial keywords.
From buying guides to product comparisons, we create content that attracts shoppers at every stage of their journey.
Why Choose Catalyst Digital for E-commerce SEO?
At Catalyst Digital, we understand the unique challenges of e-commerce SEO. Our expertise in technical optimisation, product page enhancement, and e-commerce content creation ensures your online store ranks well for profitable keywords.
E-commerce Platform Expertise
Our team brings deep understanding of major e-commerce platforms including Shopify and WooCommerce,
We craft platform-specific strategies that maximise your organic visibility.
Custom E-commerce Strategies
We develop strategies based on your product range, competition, and business goals.
Whether you're focusing on specific product categories or building overall domain authority, our approach aligns with your objectives.
Transparent Reporting and Insights
We provide detailed reporting on metrics that matter to e-commerce businesses, including organic revenue, product visibility, and conversion rates.
Our insights help you understand how SEO drives your online sales.
Clear roadmap, clear deliverables
From national to global market leader in high-end tutoring services
78% increase in E-commerce revenue for kiwi skincare retailer Lissom
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A story of a high quality product and making a smaller marketing budget work hard
Helping spread the word for a beautiful family run vineyard in North Canterbury, NZ
SEO recovery and growth for London-based interior design agency Formroom
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A robust digital growth strategy for a kick ass brand
Recovering and taking Organic Google rankings to the next level
Boosting e-commerce performance for a beloved product in the health community
Customer testimonials
We get a kick out of getting to know our partners and helping them reach their growth goals.
Ellen Pryor
Director, Bespoke Beverages
Neil Ridley
Co-Founder, Think Tutors
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Tim Dalgliesh
Director, FTPANZ
Brent Rice
Director, Safe Work NZ Ltd
Michelle Anson
Director, Lissom
Brent Rice
Director, Safe Work NZ Ltd
FAQs and Expert Tips for
Ecommerce SEO
Conversion-focused SEO targets keywords with high purchase intent, bringing in visitors who are ready to buy or inquire. This approach helps maximise ROI by focusing on leads and sales rather than general traffic.
Long-tail keywords are typically lower competition and more specific, meaning they capture high-intent traffic. Targeting these keywords allows your site to rank more easily and attract customers closer to making a purchase.
Long-tail keywords generally take less time to rank since competition is lower. With the right optimisation, you may start seeing targeted traffic and conversions within 1-3 months.
Buying intent keywords indicate that a customer is ready to make a purchase, like specific searches for brand names, or using terms like “buy now,” “on sale,” or “fast delivery.” Optimising for these terms can lead to more direct conversions from search.
Yes, conversion-focused SEO applies to both B2C and B2B. For B2B, keywords like “bulk purchase” or “wholesale [product]” target businesses seeking large orders, while B2C focuses on individual buyer intent.
Conversion-focused content addresses customer questions and guides them to purchase. Product comparisons, FAQs, and guides can attract high-intent users and boost conversions.
Campaigns often begin generating real clicks and sales within the first few weeks. However, achieving maximum ROI and scaling profitability takes time—typically 3 to 6 months—as ongoing optimisation of ads, keywords, and strategies leads to more substantial improvements.
Products with clear imagery and competitive pricing tend to perform best. Optimising product feeds with accurate data and high-quality images is key.
Yes! Combining Google Shopping and Search Ads can increase visibility and capture different segments of potential customers, maximising your reach and conversions.
Getting started with Catalyst Digital is simple. Once you reach out, we’ll schedule a consultation to understand your business needs and goals. From there, we’ll craft a tailored Google Ads strategy and provide you with a detailed proposal, including cost estimates and timelines. You’ll know exactly what to expect before we launch your campaign.
Focus on long-tail keywords that indicate a readiness to buy, like “best waterproof hiking boots for winter” or “buy eco-friendly yoga mat online.” These keywords attract users ready to make a decision, boosting conversion rates.
Comparison terms (e.g., “Product A vs. Product B”) are powerful for SEO and conversion, as they attract buyers in the final decision stage. Create content that highlights the benefits and unique features of your products.
Incorporate common questions from Google’s “People Also Ask” feature that indicate buying intent. For example, questions like “Is [product] worth it?” or “Where to buy [product] near me?” capture interested buyers.
Add a targeted FAQ section to each product page answering questions that potential buyers might have, such as “Is shipping free?” or “How long does this product last?” This builds trust and helps convert hesitant buyers.
Use structured data to mark up elements like product ratings, availability, and offers directly in search results. This can improve visibility and click-through rates for people looking to buy.
Link from informational pages or blog posts to high-conversion product and category pages. For example, a blog on “best skincare tips” can internally link to product pages for moisturisers or serums.
Content like customer reviews and case studies can rank for product-specific keywords and builds credibility, reassuring potential buyers about their purchase.
arget seasonal and event-specific keywords (e.g., “best gifts for Father’s Day” or “Christmas deals on electronics”) to capture high-intent traffic around key buying periods, leading to quick conversions.
Ready to grow
with Catalyst digital?
Our pragmatic and results-focused approach will accelerate your business growth.
Get in touch with us today for a free strategy session.