Google Ads for Local Businesses
At Catalyst Digital, we specialize in creating Google Ads campaigns that bring local customers through your door. Our targeted approach ensures your business appears in front of nearby customers actively searching for your products or services, maximizing your local advertising budget and increasing foot traffic.
Partnered with the best
Trusted by leading businesses across New Zealand
Whether you're a retail store, hospitality venue, or service provider, our Google Ads specialists create hyper-local campaigns that connect you with customers in your area. Let us handle your local advertising while you focus on serving your community.
Our Local Business Google Ads Services
From location-based search campaigns to local inventory ads, our specialists create custom Google Ads campaigns that drive nearby customers to your business. We focus on reaching people within your service area at the exact moment they're looking for what you offer, ensuring maximum return on your advertising investment.
Local Search Campaigns
Our locally-targeted search campaigns ensure your business appears when nearby customers search for your services.
By combining location-specific keywords with geographic targeting, we maximise visibility in your service area while minimizing wasted spend on out-of-area clicks.
Google Maps Advertising
We optimise your Local Services Ads and Google Business Profile to enhance your presence in Google Maps results.
Our campaigns drive both navigation requests and direct calls, helping customers find and contact your business when they're ready to visit.
Local Inventory Ads
For retail businesses, we implement local inventory ads to showcase your available products to nearby shoppers.
These ads help drive in-store visits by showing local availability to customers searching for specific products in your area.
Local Remarketing Campaigns
Our remarketing campaigns re-engage people who've shown interest in your business, targeting previous website visitors within your service area.
This keeps your business top-of-mind with local customers until they're ready to visit.
Why Choose Catalyst Digital for Local Business Google Ads?
At Catalyst Digital, we understand the unique challenges of local business advertising. Our expertise in geographic targeting, local search behavior, and conversion tracking ensures your campaigns drive real results for your business.
Local Market Expertise
Our team brings deep understanding of local search patterns and consumer behavior in New Zealand.
We craft campaigns that resonate with local audiences and drive qualified traffic to your business.
Custom Local Strategies
We develop strategies based on your specific location, competition, and business goals.
Whether you're looking to drive foot traffic, phone calls, or local service bookings, our approach aligns with your business objectives.
Transparent Reporting and Insights
We provide detailed reporting on metrics that matter to local businesses, including store visits, phone calls, and direction requests. Our insights help you understand exactly how your ads drive local customers to your business.
Clear roadmap, clear deliverables
From national to global market leader in high-end tutoring services
78% increase in E-commerce revenue for kiwi skincare retailer Lissom
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A story of a high quality product and making a smaller marketing budget work hard
Helping spread the word for a beautiful family run vineyard in North Canterbury, NZ
SEO recovery and growth for London-based interior design agency Formroom
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A robust digital growth strategy for a kick ass brand
Recovering and taking Organic Google rankings to the next level
Boosting e-commerce performance for a beloved product in the health community
Customer testimonials
We get a kick out of getting to know our partners and helping them reach their growth goals.
Ellen Pryor
Director, Bespoke Beverages
Neil Ridley
Co-Founder, Think Tutors
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Tim Dalgliesh
Director, FTPANZ
Brent Rice
Director, Safe Work NZ Ltd
Michelle Anson
Director, Lissom
Brent Rice
Director, Safe Work NZ Ltd
FAQs and Expert Tips for
Local Google Ads
Google Ads for local businesses involves creating targeted advertising campaigns to attract potential customers within a specific geographic area. This strategy helps businesses increase visibility among local consumers, driving foot traffic and local sales.
Collaborating with an experienced agency ensures your campaigns are expertly managed, optimised for local performance, and aligned with your business objectives. Agencies bring specialised knowledge to maximise your return on investment and generate high-quality local leads.
Search campaigns, Display campaigns, and Local Services Ads are particularly effective for local businesses. These campaigns can be tailored to reach potential customers within your service area.
Success is measured through key performance indicators (KPIs) such as cost per lead (CPL), conversion rate, and local engagement metrics. Implementing robust tracking and analytics tools allows for accurate measurement and optimisation of these metrics.
A well-optimised Google Business Profile enhances your visibility in local search results and provides potential customers with essential information about your business, such as location, hours, and services offered.
Yes, Google Ads is effective for service-based local businesses. By targeting specific geographic areas and service-related keywords, you can reach potential customers actively seeking your services.
Remarketing allows you to re-engage users who have previously interacted with your website or ads but did not convert. This strategy keeps your business top-of-mind and encourages potential customers to return and complete desired actions.
Yes, with strategic planning and optimisation, you can generate local leads even with a limited budget. Focusing on high-intent keywords, refining your targeting, and continuously monitoring performance can maximise your budget’s effectiveness.
Use radius targeting to focus your ads on people within a specific distance from your business. This is ideal for attracting nearby customers and minimising ad spend on out-of-area clicks.
If you’re focused on generating phone inquiries, try Call-Only Ads, which make it easy for users to contact your business directly from the search results, especially effective for local service-based businesses.
Use ad scheduling to show ads during peak times when local customers are most likely to search, such as weekday mornings for business services or weekends for retail.
Include city or neighbourhood names in your keywords and ad copy to boost relevance and attract searchers looking for nearby services (e.g., “plumber in Ferrymead” or “best vegan café in Ponsonby”).
Customise callout extensions with localised offers, such as “Family-Owned in [City]” or “Free Parking Available,” to help ads resonate with a local audience and build trust.
Given the high number of local searches made on mobile, consider higher bid adjustments for mobile devices to capture more local traffic and drive visits to your store or office.
For businesses with a physical location, leverage Google Maps ads to help local customers find you easily. These ads place your business on Maps search results, driving in-person visits.
Boost your Shopping Ads with Merchant Promotions to highlight special offers and discounts, making your products more appealing to potential buyers.
Ready to grow
with Catalyst digital?
Our pragmatic and results-focused approach will accelerate your business growth.
Get in touch with us today for a free strategy session.